You've honed your craft. Now build a business that matches it.
Sovrana is a six-month mastermind for intuitive coaches who've put in the work to master their craft. Using my Hourglass Marketing System, you'll build the offers, structure and Connector Content Ladder that turn contacts into clients, with me guiding every step.
Want to talk it through first? Book a call with Heather
You deserve a business that reflects the gift you carry.
You've taken the time to master what you do. You can read what your clients can't say out loud, and you know how to guide them somewhere new.
You deserve real clients, real income, and a business that runs on your energy instead of draining it.
Sovrana is where you build it. Six months. A small, intimate group. One clear system. You'll walk out with your offers, your structure and your marketing built, tested and working.
You can coach. The business is the part that feels foggy.
You know what happens once a client is sitting across from you. You feel the shift. You watch the lights come on.
Getting her to that chair is another story.
If any of that sounds like the inside of your head, take a breath. This is the most normal place in the world for a new coach to be.
The noise is loud right now. Every expert has a shiny new tactic, and every tactic sounds urgent. So you bounce between them, build half of five things, and wonder why nothing's moving.
Meanwhile, your gift sits in the garage with the engine off.
The people who need you are out there searching, and they can't find you yet.
Hi, I'm Heather
I've stood exactly where you're standing.
When I started out, I was just like you. I wanted to serve people and make a decent living at it. I had the gift and the clinical training, but literally zero idea how to put in the structure and processes that would let my work scale in a way that didn't kill me.
What changed everything was simple. I stopped chasing soulless tactics and started thinking about my business as a sacred vehicle through which Spirit could change lives.
Think of it like this: your business is like a beautiful vintage car. Its job is to carry your magic to the people who need it. Your car needs a gas pedal, a steering wheel and a transmission before it needs a spoiler and custom rims. New coaches stall because they're polishing chrome on a car with no engine. Those extras aren't wrong. They only become wrong when you focus on them out of order.
Over 25 years of coaching, 10,000+ students and a seven-figure business later, I know which parts move the car at your stage. Sovrana is where I help you install them.
SovranaMastermind
A six-month growth engine for professional intuitive coaches.
- A female ruler.
- A queen.
- Sovereign: one who holds authority over her own domain.
You've already learned to be sovereign in a session. Sovrana is where you become sovereign in your business, building it on your terms, around your purpose and your energy.
Turn contacts into clients.
Picture an hourglass. Every grain of sand at the top is a person orbiting your world: scrolling past your posts, hearing you on a podcast, getting your name from a friend. The hourglass's job is to move those grains, one by one, through the narrow middle and into the bottom, where they become clients.
Every person in your world moves through five steps. Contact, Connection and Conversion happen at the top, in your marketing process. Client and Alumni happen at the bottom, in your offers and operational structure. The six pillars of the Sovrana Client Acquisition System are what move her from one step to the next.
Follow one grain all the way down. At every stop, you'll see where your future client is and what you build in Sovrana to get her there.
Tap any stop, or walk it step by step.
Your Core Message
Built in JanuaryShe's scrolling on a Tuesday night. Your post stops her thumb because it sounds like the inside of her own head.
Your Core Message, found with my Lighthouse Strategy and shared in the places your dream clients already spend their time, so they can find you.
The six pillars that move her down.
The Sovrana Client Acquisition System. As you walk the hourglass, the pillars at work light up. Tap a pillar to jump to where it starts working.
You'll use your intuition the whole way down, applying it to real business decisions: what to offer, what to say and where to put your energy.
This is a build, not a binder of notes. You'll create the assets, test them, keep what works and hit the gas on it.
Walk out with a business you can see and touch.
By the end of Sovrana, these aren't ideas floating around in your head. They're built, live and working for you. Each one is tagged with the pillar it belongs to, so you can see exactly where it sits in your hourglass.
Your marketing process The top · Steps 1 to 3
Your Core Message
What you're here to say, in words your ideal client recognizes as her own, found with my Lighthouse Strategy so your dream clients can find you.
Your Buyer Journey Map
What you want people to know, feel and believe at every touchpoint with your brand, so by the time she talks to you, working together feels natural and safe.
Your Connector Content Ladder
Three free opt-ins, each with a different hook, and two to three Buyer Magnets, each built on a key pain point, all leading into your paid offers. You build one rung at a time.
Your Content Mix
Five types of content, hope and beliefs, authority and education, personal stories, convictions and values, and invitations, mapped to where she is: unaware, problem aware, solution aware, product aware and ready for your invitation.
Your Content System
AI content prompts, a monthly marketing calendar and a batching method that gets your whole month of posts done in a day or two, all tied to your opt-ins and Buyer Magnets.
Your Nurture Funnel
The path from free opt-in to Buyer Magnet to chemistry call to client, with your free and paid pieces built to hand her off to each other.
Your Welcome Emails and Newsletter
One nurture sequence that every opt-in feeds into, so you maintain one thing, not three.
Your Yes Factor Framework
The five questions that show you who's a good fit to work with you now, and who isn't yet.
Your Invitation Conversation
Your way of talking about your work so you never feel like you've sold a thing.
Your offers and operational structure The base · Steps 4 and 5
Your Offer Stack
Your Buyer Magnet, 1:1 Session, Kickstarter Coaching Program and Signature Coaching Program, priced with confidence and designed so each one leads to the next, starting with the core offers that make you money now.
Your Business Model
Offers that support each other instead of competing, matched to your dream and your skills, including which ones you run as a group and which you run 1:1.
Your CEO Rhythm
Your daily, weekly and monthly tasks, built around the hours you actually have and the way you're designed to work.
Your Lean Tech Stack
The few tools you need, chosen and set up. It's way less than you think.
Your Client Journey Map
The whole path your client walks with you: 30-day wins, momentum check-ins and the celebrations that mark how far she's come.
Client Onboarding and Offboarding
A welcome that makes clients feel held from day one, and a graceful goodbye that turns results into testimonials and referrals.
Your Alumni Path
A simple maintenance rhythm that keeps past clients connected, coming back for more and sending their friends your way.
Your Testimonial Capture System
When to ask, what to ask and where those stories go to build trust with the next client.
Your Scorecard and Scale Plan
The simple numbers that show what's landing, and your plan to put the gas on it.
Purpose first. Profit next.
Most business programs start with the money. Hit this number, scale to that one, and figure out the meaning later.
That approach never sits right with intuitive coaches and healers. You relate to work and money differently. You came to this because something in you was called to help people, and a business that ignores that will feel wrong in your body no matter what it earns.
Purpose first. Profit next.
We start by centering on your purpose and the people you're here to serve. Then we build the structure around it: offers that fit, a clear process, and a CEO Rhythm that matches the way you're designed to work. When those pieces are in place, the profit follows.
And we fully expect it to. We care about money, and we want you to make a lot of it. Purpose without profit burns out. Profit without purpose goes hollow. You have to care about both, and that's exactly how we build in Sovrana.
One rung at a time.
Here's the path most members follow, so you're never juggling everything at once.
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Dec 9
Kickoff
Our meet and greet and prep for the new year. We'll audit where you stand on the six pillars, set your goals for the mastermind, get intentional about what you'll create, and use the collective power of the group to manifest what we want moving into 2027.
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Jan
Foundation
Solidify your core offers and business model, find your Core Message, and set your CEO Rhythm and tech stack.
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Feb
First rung
Build your first free opt-in, your welcome emails, your content system and your Yes Factor Framework.
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Mar
Your ladder goes live
Build your first Buyer Magnet and its follow-up emails, practice your Invitation Conversation, and start testing.
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Apr
Midpoint calibration
Read your scorecard, keep what works, add new opt-ins with fresh hooks, and set up client onboarding.
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May
Expand
Add your next Buyer Magnets, build offboarding and your Testimonial Capture System, and fine-tune your offer stack.
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Jun
Scale
Hit the gas on what's working, finalize your Scale Plan, and walk us through the business you built.
Build at your own pace.
This timeline is an outline, not a rulebook. You're free to create in whatever order fits where your business is right now.
At our December kickoff, we'll do an audit of where you feel you stand on each of the six pillars of the Sovrana Client Acquisition System. That shows us what you need to start with and how you'll move through the rest.
By the midpoint, you'll know what's working. From there, you stop guessing and start growing.
Learn it on one call. Build it on the next.
Every month, you get two live calls with me, each 90 minutes long. One gives you the map. The other gives you the time and support to actually drive it.
Teach & Map
I teach the next piece of the system. Then we look at what's working, what isn't and what your intuition is telling you, and we map your next steps so you leave knowing exactly what to build.
- A focused lesson on that month's build
- Reflection on your results, your numbers and your energy
- Your next steps, mapped and written down
Build Session
This one's all doing. Cameras on, heads down, we get stuff done together. Bring the half-written email or the opt-in that won't come together, and leave with it finished.
- Real working time on your assets
- My eyes on your work while you build
- Momentum you can't get alone at your kitchen table
Two extra calls, still yours
You'll keep the Channel Panel call and the main teaching call with me, where you'll keep applying the Sovereign Intuitive Coaching Method to yourself so you can rise into your rich, abundant new coach identity.
Direct access to me on Slack
You'll stay on the Slack board you already know, and you'll get locked, mastermind-only channels that only Sovrana members can see. That's where you reach me directly between calls with questions, wins and the things you're stuck on.
Every call is recorded. If you miss one live, you'll get the replay.
It's a Tuesday morning in July.
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You open your laptop and three new people have downloaded your free opt-in overnight. You didn't post at midnight or chase anyone. Your ladder did the work while you slept.
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One of last week's subscribers bought your Buyer Magnet. She sends you a note: "This is exactly what I needed. What's next?" You know exactly what's next, because you built it.
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Today's post is already scheduled. So is the rest of the month's. You batched every post in one focused day, and now your content shows up for you while you show up for your clients.
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At 2:00, you have a call with a woman who passed your Yes Factor questions with flying colors. You tell her about your Signature program the way you'd tell a friend about a trail you can't stop talking about. No pitch. No pressure. She says yes, and you feel steady, not sweaty.
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Your first Kickstarter client finished last month. Her testimonial is already on your page, working for you.
And when someone asks what you do, you answer like the business owner you are.
That nagging thought of "will this ever be real?" is gone. It's real. You built it.
Everything you need to build it.
- Six months of mastermind support, kicking off December 9 and running January through June.
- Two live 90-minute calls with me every month: a Teach & Map call where we learn, reflect and map your next steps, and a Build Session where we get stuff done together.
- Two extra calls you keep: the Channel Panel call and the main teaching call with me, where you'll apply the Sovereign Intuitive Coaching Method to yourself as you step from healer into businesswoman, price without flinching and rise into your new coach identity.
- Locked, mastermind-only Slack channels on the Slack board you already know, for direct communication with me, plus questions, wins and accountability between calls.
- A small, intimate group, so you get real attention.
- The Hourglass Marketing System, my framework for moving people through the five steps from contact to client.
- The Six Pillars of the Sovrana Client Acquisition System: Core Messaging, your Buyer Journey Map, your Connector Content Ladder, your Nurture Funnel, the Yes Factor Framework and your Client Journey Map.
- The Yes Factor Framework, my five questions for spotting a good-fit client.
- AI content prompts to write hooks, posts and emails in your own voice, faster.
- A monthly marketing calendar that ties your content to your opt-ins and Buyer Magnets.
- Client onboarding and offboarding training, plus your Testimonial Capture System.
- Intuition in business: how to use your intuition on real decisions like your offers, your message, your pricing and where to put your energy.
What happens when the structure clicks.
Sovrana's founding cohort hasn't started yet, so these stories come from Atmana students who did the business-building work inside Atmana's programs.
"I created my first email opt-in ebook. I created my first high-end six-month coaching program and I sold one… I got my scheduling software up and running."
Spiritual Empowerment Coach
"When it comes to business, the wall goes up… everything I'd followed was funnels and this and that, right over my head… The way the business is built in this program feels effortless."
Laureen ShefchickIntuitive coach and energy practitioner
"I knew I had services to offer… but I had no idea how to package those… I ended up signing three new clients, making over $16,000… I am still using templates and packages we structured a year ago."
Women's Money Coach
"Six months later, I'm fully certified… right now I have four paying clients, and I also landed my first corporate client."
Monica VidelaLeadership coach
"In 2023, I had a 6+ figure year from coaching alone as an Atmana graduate… Sold my first session for $125; now people are booking me for $13K+ packages."
Business and marketing coach for creatives
"She not only meets us where we're at, but she grabs your hand and pulls you forward into spaces you've never been."
Laureen ShefchickIntuitive coach and energy practitioner
Founding price: $3,997.
Regular price $4,997. This is the founding beta cohort, with only five seats. Enrollment closes December 4, or sooner if all five seats fill. The founding price won't come back once Sovrana moves out of beta.
- Six months of Sovrana
- Every live call, with replays
- Three private 1:1 sessions with Heather (45 minutes each), so we can map your offers, troubleshoot your ladder and fine-tune your plan, just the two of us
- Six months of Sovrana
- Every live call, with replays
- $3,997 total
Think about what it costs to keep doing it the other way: another six months of half-built funnels, another course you don't finish, and clients who need you but can't find you. One Signature client can cover this investment. More importantly, the system you build keeps working for every client after that.
All enrollments are final and non-refundable. If you're on the fence, book a call with me first and we'll make sure it's the right fit.
Want to talk first? Book a call with Heather
Let's make sure this is your next step.
Sovrana is for you if…
- You're a trained coach who's honed your craft and has a basic picture of who your ideal client is
- You're ready to build, not just learn, and you'll show up to do the work
- You want a business that fits your life and runs on your energy
- You're willing to test, tweak and let go of what isn't working
- You want to make great money while giving your soul work to the world
Sovrana isn't for you if…
- You're still deciding whether you want to coach at all
- You want someone to build your business for you
- You're looking for intuition development training. We'll apply your intuition to business, but this isn't where we develop it.
- You're hoping for a magic tactic instead of a real system
Book a call with Heather.
Not sure it's the right fit? Grab a time below. We'll talk about where your business is now and whether Sovrana is the right next step.
Frequently asked questions
Who can join?
This founding cohort is open to Atmana Academy graduates.
I already went through Business Suite. Is this the same thing?
Business Suite gave you the map. Sovrana is where you drive the route, with me in the passenger seat. You'll take what you learned and build it into real, working assets, tested and refined over six months.
How much time will this take?
Two live calls a month, plus build time each week. Your CEO Rhythm is designed around the hours you actually have, so the plan fits your life. Plan on about 3 to 4 hours a week.
I'm not coaching paid clients yet. Am I ready?
If you've trained as a coach and have a basic idea of who you serve, yes. Sovrana is built for the stage between knowing you're good at this and having a business that shows it.
I'm not techy. Will I get lost?
Nope. Your tech stack will be smaller than you expect, and we pick it based on what you'll actually use.
Will I have to be on every social platform?
No. You'll choose one or two platforms that fit your time and how you're designed to work.
What if I miss a live call?
Every live call is recorded, so you can catch the replay.
Do you guarantee I'll get clients?
No one can honestly promise that. What I promise is a clear system, real support and a business you've built and tested by the end. Your results come from the work you put into it, and we'll do that work together.
Is there a payment plan?
Yes. You can pay in 2 installments of $1,998.50. Paying in full includes a bonus of three private 1:1 sessions with me.
What's the refund policy?
Because seats are so limited, all enrollments are final and there are no refunds. If you're on the fence, book a call with me first and we'll make sure it's the right fit.
You were called to this work. Now let's build the vehicle that carries it.
You can keep doing what you've been doing: bouncing between tactics, building half of five things, and hoping the right clients stumble across you. That road is familiar. It's also how your gift stays parked in the garage.
Or you can take the other road. Six months from now, you have offers you're proud of, a ladder that turns strangers into clients, a rhythm that fits your life, and the confidence of a woman who built her business with her own two hands.
Only five founding seats. $3,997 until enrollment closes December 4. After this beta, the price goes to $4,997.
Heather
Earnings disclaimer. This Program and Program materials are provided as tools for your own use and educational purposes only. There are many factors that influence your results. No guarantees can be made as to the financial results you will experience through this Program. The testimonials and examples used do not necessarily apply to the average enrollee and are not intended to represent or guarantee that anyone will achieve the same or similar results. You agree that our company is not responsible for your physical, mental, emotional and spiritual health, for your financial earnings or losses, or for any other result or outcome that you may experience through this Program. You recognize that the level of success achieved and results acquired via this program are influenced by many factors completely unrelated to it, such as your individual capacity, business experience, previous expertise, and level of desire, motivation, and commitment level to your own growth and success. We cannot guarantee or predict your future results or success. Nothing related to this Program is intended to be considered medical, mental health, legal, financial, or religious advice in any way. You acknowledge that you take full responsibility for yourself and all decisions made before, during and after the Program.
Coaching is not therapy and is not a substitute for mental health or medical care. © Heather Alice Shea, Inc., dba Atmana Academy.